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Marketing Communications Classics: An International Collection of Classic and Contemporary Papers
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Marketing Communications Classics: An International Collection of Classic and Contemporary Papers (Paperback)

£84.99
Usually despatched within 2 weeks.

Synopsis

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.

BusinessBusiness & managementBusiness communication & presentationBusinessBusiness & managementSales & marketing Publisher: Cengage Learning EMEA Publication Date: 30/09/1999 ISBN-13: 9781861525079  Details: Type: Paperback Format: Books
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