Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Marketing Decisions Under Uncertainty

Marketing Decisions Under Uncertainty (Hardback)

£155.50
Printed to order. Despatched in 2-3 weeks.
Email me when back in stock

Synopsis

Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision- making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variables within the general context of an uncertain environment. While there have been significant progresses in analyzing marketing behaviors in a stochastic environment,the sourcesscatteramong differentmanagementandmarketingjoumals; and to the extent that these issues are addressed at all, they have aimed mainly at each separate, specifictopic at a time. Thus, our effort to bring these studies together in the same framework should facilitate our in-depth analysis of these important phenomena.

BusinessBusiness & managementSales & marketing Publisher: Springer Publication Date: 31/08/1997 ISBN-13: 9780792399643  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

More books by Doug Nguyen

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

You Can't Google It: The Compelling...
(Paperback)
Phyllis Weiss Haserot
 
 
£10.95
 

Currently out of stock

Fool Willing: The Secret Power of ...
(Paperback)
Kathy Oppegard
 
 
£9.95
 

Currently out of stock

Strategic Marketing Management, 9th...
(Paperback)
Alexander Chernev
 
 
£35.95
 

Currently out of stock

Strategic Marketing Management, 9th...
(Hardback)
Alexander Chernev
 
 
£95.00
 

Currently out of stock

Latest Blog
#FoylesFive: The Last Jedi
12/12/2017

As Star Wars: The Last Jedi drops out of hyperspace and into a cinema near you, Matt from our Web Team gives us his selection of the best Last Jedi books.

#FoylesFive: Foreign Languages Part One
08/12/2017

Our knowledgeable and fabulous Languages Department have put together a great selection of books, to help share the magic of reading in every language. First up we have books in Italian, Portugese and Swedish.

Crime, Responsibility and Morality: The Impact of Siberian Exile on Fyodor Dostoevsky
08/12/2017

Daniel describes how Siberian exile was the great writer Fyodor Dostoevsky’s foundational experience as an author and thinker.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd