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Marketing Essentials

Marketing Essentials (Paperback)

Unavailable. Replaced by new product or edition.


Sally Dibb and Lyndon Simkin are a world-renowned author team. Their textbook Marketing: Concepts and Strategies has long been considered the introduction for students on principles of marketing courses. Now streamlined and made suitable for shorter courses, Marketing Essentials brings Dibb and Simkin's well-established insight and accessible yet academically rigorous material to a new generation of students. Each chapter has been fully updated with topical, theoretical and practical material, lively examples, the views of practitioners and high quality graphics to aid students' understanding of marketing. A wealth of additional support is available to tutors and students on-line.

BusinessBusiness & managementSales & marketing Publisher: Cengage Learning EMEA Publication Date: 24/11/2008 ISBN-13: 9781408011508  Details: Type: Paperback Format: Books
Availability: Unavailable. Replaced by new product or edition.  

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