Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Marketing Essentials (with CourseMate and eBook Access Card)

Marketing Essentials (with CourseMate and eBook Access Card) (Books & other media combined)

£49.99
Despatched in 2 business days.
Order now for Free delivery in the UK or choose Express Delivery to receive in 2 business days.
More on delivery...

Synopsis

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical.



Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.



Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

BusinessBusiness & managementSales & marketing Publisher: Cengage Learning EMEA Publication Date: 22/02/2013 ISBN-13: 9781408075920  Details: Type: Books & other media combined Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

Sally Dibb is Professor of Marketing at the Open University Business School. The Open University is the largest university in the UK, teaching over 200,000 people every year, and the UK's only university dedicated to distance learning. Before joining the Open University (in September 2005) Sally was a Reader in Marketing and Strategic Management at Warwick Business School (one of the U.K.'s leading three business schools), University of Warwick, U.K. She holds research degrees from the University of Manchester, UK and Warwick University: her Ph.D. examined consumer modelling. She has published widely in U.S. and European marketing journals on the marketing of services, marketing planning, market segmentation and corporate identity, as well as textbooks and practitioner-oriented workbooks on these themes. Sally chairs the U.K. Academy of Marketing's Special Interest Group on market segmentation and until recently, she was Associate Dean of Undergraduate Programs at Warwick Business School. Her consulting clients include a range of companies such as JCB, ICI, Fujitsu, Midland Electricity, Diageo and AstraZeneca. Lyndon Simkin is a Reader at Warwick Business School, University of Warwick, U.K. He received his Ph.D. from Bradford University. His research interests are business planning, target market prioritisation, marketing planning, implementation of effective marketing programmes, promotions management and retail marketing. He is the author of other marketing texts and his long-term consulting clients include Calor, Fujitsu, JCB, Raytheon, Royal & Sun Alliance and many retailers.

More books by Sally Dibb

More books by Lyndon Simkin

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

User-Generated Content and the Law
(Hardback)
Andrew P. Sparrow
 
 
£75.00
 
Goods: Advertising, Urban Space, and...
(Hardback)
Emanuele Coccia; Marissa Gemma
 
£73.00
£76.00
 
Write with Fey: 10 Sparks to Guide ...
(Paperback)
Chrys Fey
 
 
£14.95
 

Currently out of stock

Practical Guide to Comparative...
(Paperback)
Rebecca Bleibaum; Ruth Corbin; Tom...
 
 
£60.99
 
Latest Blog
Read an extract from Everything I Know About Love
20/04/2018

Dolly Alderton's Everything I Know About Love is an honest, funny and uplifting account of growing up and being enough.

An extract from The Fire This Time
18/04/2018

Edited by National Book Award-winning author Jesmyn Ward, The Fire This Time is a collection of essays and poems exploring black experience in modern-day America, in a response to James Baldwin's groundbreaking 1963 essay collection The Fire Next Time.

Swither, Shoogle, Wheesht - Kirsty Logan on the language of The Gloaming
17/04/2018

Kirsty Logan's second novel, The Gloaming, is a swirling tale threaded through with magic, heartbreak, love and mermaids. It is studded with evocative but perhaps unfamiliar words, adding atmosphere, mood and expression. Exclusively for Foyles, she has written about some of these Scottish words, that head up each chapter of the book.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd