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Marketing for Pharmacists
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Marketing for Pharmacists (Paperback)

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Synopsis

This is the "how-to" guide for pharmacists and pharmacy students on marketing pharmaceutical services.

BusinessBusiness & managementSales & marketingMedical & VeterinaryNursing & ancillary servicesPharmacy / dispensing Publisher: American Pharmacists Association Publication Date: 01/01/2003 ISBN-13: 9781582120041  Details: Type: Paperback Format: Books
Availability: Unavailable. No reason given.  

David A. Holdford, RPh, PhD, is Associate Professor at Virginia Commonwealth University School of Pharmacy in Richmond. He has more than 20 years of practice, research, consulting, and teaching experience in the pharmacy profession and has used marketing to help develop, design, and assess pharmacist services and educational programs. He has published many articles about marketing on topics related to consumer behavior, pharmacist reimbursement, disease management programs, managed care pharmacy, and the promotion of pharmaceuticals. Dr. Holdford teaches marketing to both professional and graduate students and strongly advocates that marketing be a tool for all pharmacists.

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