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Marketing Fundamentals: 1996-97
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Marketing Fundamentals: 1996-97 (Paperback)

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Synopsis

Written for students studying for the Marketing Fundamentals module in the CIM Certification, this aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.

BusinessBusiness & managementSales & marketing Publisher: Elsevier Science & Technology Publication Date: 08/07/1996 ISBN-13: 9780750629102  Details: Type: Paperback Format: Books
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