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Marketing Ideas for the Small Business

Marketing Ideas for the Small Business (Paperback)

£12.99
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

This is a compendium of simple promotional ideas designed to help small and very small companies to create awareness of themselves and their products. As well as practical advice, the book contains 50 ideas for cheap and effective business promotions from consumer competitions to Internet word-of-mouth. Areas covered include: doing it yourself - the advantages of promotional enterprise; laying the groundwork - questionnaires, advertising and preparation; case histories - the petrol station and the public house; and 50 specific ideas for low-cost promotions.

BusinessBusiness & managementOwnership & organization of enterprisesSmall businesses & self-employedBusinessBusiness & managementSales & marketing Publisher: Management Books 2000 Ltd Publication Date: 01/03/2001 ISBN-13: 9781852523664  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Paddy Sterrett was born in Bangor, and educated at Queens University Belfast where he obtained an economics degree before launching into a long career as a consultant in marketing and promotion. His clients employed him to think up unusual ways of promoting goods and services commercially, and this book developed out of the many successful promotional games and competitions he devised. Patricia Sterrett is his wife, and has assisted him in the research and development of the various ideas outlined in this book.

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Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
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