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Marketing Internacional
Foyalty 88

Marketing Internacional (Paperback)

£28.99
Unavailable. Replaced by new product or edition.
Unavailable

Synopsis

Este libro, lider en el mercado de esta materia, combina de forma equilibrada experiencias en la investigacion y en los negocios y presenta un panorama muy completo del marketing internacional, desde como iniciar operaciones continuando con el ingreso a n.

BusinessBusiness & managementSales & marketing Publisher: Cengage Learning Editores S.A. de C.V. Publication Date: 01/04/2008 ISBN-13: 9789706868275  Details: Type: Paperback Format: Books
Availability: Unavailable. Replaced by new product or edition.  

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States. Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

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