Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Marketing Japanese Style

Marketing Japanese Style (Hardback)

£83.00
Printed to order. Despatched in 2-3 weeks.
Email me when back in stock

Synopsis

The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing-product, promotion, place, and price-are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.

BusinessBusiness & managementInternational businessBusinessBusiness & managementSales & marketing Publisher: ABC-CLIO Publication Date: 20/11/1995 ISBN-13: 9781567200096  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

PAUL HERBIG is Professor of Marketing in the Department of Management/Marketing at the Graduate School of International Trade and Business at Texas A&M University. Prior to academia he worked in marketing and management and product management at AT&T, Honeywell, and Texas Instruments. He is the author of Innovation Matrix (Quorum, 1994) and Innovation Japanese Style (Quorum, 1995). His research interests include reputation and market signaling, futuristics, cross-cultural influences on innovation, and Japanese marketing practices.

More books by Paul A. Herbig

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

The Price Reporters: A Guide to Pras...
(Paperback)
Owain Johnson
 
 
£34.99
 
Customer Loyalty and Supply Chain...
(Hardback)
Ivan Russo
 
 
£105.00
 
Global Human Resource Management...
(Paperback)
Liza Castro Christiansen; Bard ...
 
 
£54.99
 
Intentional Leadership: Getting to ...
(Paperback)
Stan Amaladas
 
 
£39.99
 
Latest Blog
#FoylesFive: Pre-Orders
21/08/2017

We all know a good book is worth the wait. But the waiting is also really hard when you’re dying to read that hotly anticipated thriller or the latest volume of a great series. Here at Foyles we’ve got you covered.

ZED Books: The role of the independent publisher in a content-obsessed world
18/08/2017

Indie publisher ZED Books have a radical approach to their books and their company structure. Here, they talk to us about the role independent publishers can play in a world of ever expanding (and less than reliable) information sources.

Blog - J R Wallis on Monsters as Metaphors
16/08/2017

J R Wallis questions the conventional view of monsters as metaphors for the worries we have about the state of the world around us.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd