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Marketing Plan: A Handbook with Marketing Planpro

Marketing Plan: A Handbook with Marketing Planpro (Books & other media combined)

Unavailable. Replaced by new product or edition.


Behind every successful product is a great marketing plan. Marketing textbooks often contain marketing plan outlines or discuss the general use of marketing plans, but don't explain exactly how to develop a marketing plan. Yet that is exactly what student marketers really need. This book fills the gap. Here's what is included: *A step-by-step guide through the process *Timely real-world examples that illustrate key points *Sample marketing plans *Marketing Plan Pro software that makes things a snap *Internet resources *Additional features are available on the dedicated Web site www Note to instructors: The Marketing Plan: A Handbook can be value-packaged for a deep-discount with any Prentice Hall Marketing textbook. For your convenience, we offer correlation guides suggesting how this book can be used with many of our bestselling textbooks. Please ask your local Prentice Hall representative for details or email

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & people Publisher: Pearson Education Limited Publication Date: 22/07/2002 ISBN-13: 9780131759473  Details: Type: Books & other media combined Format: Books
Availability: Unavailable. Replaced by new product or edition.  

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