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Marketing Public Transit: A Strategic Approach

Marketing Public Transit: A Strategic Approach (Hardback)

£65.00
To Order. Estimated despatch in 3-5 weeks.
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Synopsis

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

BusinessIndustry & industrial studiesTransport industries Publisher: ABC-CLIO Publication Date: 17/11/1987 ISBN-13: 9780275924997  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 3-5 weeks.  

CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School. GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community. GEORGE S. DAY is Professor of Marketing at the University of Toronto. eson /f John /i E.G.

More books by J. E. Bateson

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Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

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