Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card

Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card (Books & other media combined)

£48.98
Unavailable. Replaced by new product or edition.
Unavailable

Synopsis

Imagine you are Jamie Mitchell,  chief squeezer at Innocent, the biggest smoothie brand in the UK and an entrepreneurial phenomenon. Things are going well but you must reward the commitment and passion of your customers. You need an idea that reinforces all their expectations of the brand; it s got to be natural, friendly and ethical.Your options are Continue with the Innocent Fruitstock music festival that you launched four years ago Stage a smaller scale family-friendly village fete instead Do nothing for a year and invest in a bigger event next time  What would you do? Each chapter is an explosion of ideas, introducing you to a dilemma faced by a real-life marketeer at an eclectic range of companies including Arsenal football club, Hilton Hotels and Electrolux. You ll hear from marketing academics and students, as well as practitioners and experts from other disciplines, explain what decision they would have made in the same situation, before you find out how it worked out. This new and innovative approach will throw you into the exciting decision-making process and help you to understand all the key theories and  metrics underpinning the discipline, whilst vividly bringing both the principles and practice of marketing to life.

BusinessBusiness & managementSales & marketing Publisher: Pearson Education Limited Publication Date: 30/07/2009 ISBN-13: 9780273727781  Details: Type: Books & other media combined Format: Books
Availability: Unavailable. Replaced by new product or edition.  

More books by Bradley Barnes

More books by Michael R. Solomon

More books by Greg W. Marshall

More books by Elnora W. Stuart

More books by Vincent-Wayne Mitchell

More books by Roy

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Fool Willing: The Secret Power of ...
(Paperback)
Kathy Oppegard
 
 
£9.95
 

Currently out of stock

Outside Insight: Navigating a World...
(Hardback)
Jorn Lyseggen
 
 
£20.00
 
Creative Arts Marketing
(Paperback)
Brian Whitehead; Terry O'Sullivan;...
 
 
£32.99
 
Doing Corporate Business in Russia:...
(Paperback)
Anna S. Vlasova; Natalia M. Udalova
 
 
£34.99
 
Latest Blog
#FoylesFive: Picture Books for Black History Month
20/10/2017

Our Birmingham shop is celebrating Black History Month with an array of new and exciting picture books for children.

Caroline Taggart on Why Punctuation Can be Surprisingly Exciting
18/10/2017

Caroline Taggart explains the versatility of punctuation.

Under the Knife: Recreating the Grimy World of Victorian Surgery
17/10/2017

Lindsey describes how she made the trailer for her debut The Butchering Art in order to see how the sights, sounds, and smells of this gruesome period in medical history would translate onto the screen.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd