Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Marketing Strategy and Management

Marketing Strategy and Management (Paperback)

£57.99
£54.99
Despatched in 2 business days.
Order now for Free delivery in the UK or choose Express Delivery to receive in 2 business days.
More on delivery...

Synopsis

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

BusinessBusiness & managementSales & marketing Publisher: Palgrave Macmillan Publication Date: 05/12/2014 ISBN-13: 9781137025821  Details: Type: Paperback Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

Michael J. Baker is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour and is the former President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.

More books by M. Baker

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Consumer Behavior: Building Market...
(CD(s))
Delbert I. Hawkins; David L...
 
 
£49.30
 
User-Generated Content and the Law
(Hardback)
Andrew P. Sparrow
 
 
£75.00
 
Goods: Advertising, Urban Space, and...
(Hardback)
Emanuele Coccia; Marissa Gemma
 
£73.00
£76.00
 
Write with Fey: 10 Sparks to Guide ...
(Paperback)
Chrys Fey
 
 
£14.95
 

Currently out of stock

Latest Blog
Max Porter on the Portobello Prize
24/04/2018

What makes great non-fiction? And how do you tell a true story? To celebrate the inaugural Portobello Prize for Narrative Non-Fiction, on 1st May 2018 we're hosting an evening with Portobello Books — a panel discussion on the nature of non-fiction writing in today's literary landscape, followed by the announcement of the first ever winner of the Prize.

Women's Prize for Fiction 2018 Shortlist
23/04/2018

This year's shortlist for the Women's Prize for Fiction has been announced

Read an extract from Everything I Know About Love
20/04/2018

Dolly Alderton's Everything I Know About Love is an honest, funny and uplifting account of growing up and being enough.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd