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Marketing Strategy Desktop Guide

Marketing Strategy Desktop Guide (Paperback)

£19.99
Unavailable. No reason given.
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Synopsis

Great business successes are not based purely on clever products. Would Hoover, Gillette, Penguin Books (to name a few) have succeeded without a smart marketing strategy?"Desktop Guides" are a practical source of reference, guidance, techniques and best practice - with an abundance of checklists, charts, do's and don'ts, summaries and special tips. You can use this guide in two ways: read it through to acquire all the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies; and, dip into any chapter to find stimulating ideas and solutions for the issues you are currently facing.

BusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industry Publisher: Thorogood Publication Date: 11/10/2007 ISBN-13: 9781854184900  Details: Type: Paperback Format: Books
Availability: Unavailable. No reason given.  

Norton Paley has had over 25 years' senior management experience in the USA. He is the author of several books including Successful Business Planning and Manage to Win [Thorogood]. He is now a successful consultant - his client companies include: American Express, Chevron Chemical, Prentice-Hall, Hoechst and McDonnell-Douglas.

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Location 1st Book Each additional book Average Delivery Time
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