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Marketing Telecommunications Services: New Approaches for a Changing Environment
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Marketing Telecommunications Services: New Approaches for a Changing Environment (Hardback)

£81.00
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Synopsis

Provides both novices and veteran marketing professionals with guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in the telecommunications services marketplace. Coverage of fundamental marketing concepts is given, along with insight into the marketing activities of telecommunications carriers; descriptions of the changes caused by deregulation; and implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the sophisticated computer technologies available to help implement powerful marketing strategies.

Karen G. Strouse is the owner of Management Solutions, a consulting firm specializing in telecommunications. She holds BA and MA degrees in communications from Temple University, and an MBA in Finance from St. Joseph University.

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Location 1st Book Each additional book Average Delivery Time
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