Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Marketing the Sports Organisation: Building Networks and Relationships

Marketing the Sports Organisation: Building Networks and Relationships (Hardback)

£135.00
Printed to order. Despatched in 2-3 weeks.
Email me when back in stock

Synopsis

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: * a practical framework for implementing relationship marketing throughout the product and service range * an in-depth examination of tools and methods that increase the value of the product for the consumer * a genuinely international approach, applicable in all countries * detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

BusinessBusiness & managementOwnership & organization of enterprisesBusinessBusiness & managementSales & marketingBusinessEconomicsEconomics of industrial organisationBusinessIndustry & industrial studiesConstruction & heavy industryConstruction industryBusinessIndustry & industrial studiesConstruction & heavy industryIron, steel & metals industriesBusinessIndustry & industrial studiesEnergy industries & utilitiesAlternative & renewable energy industriesBusinessIndustry & industrial studiesEnergy industries & utilitiesWater industriesBusinessIndustry & industrial studiesIndustrial relations & safetyIndustrial relationsBusinessIndustry & industrial studiesIndustrial relations & safetyOccupational / industrial health & safetyBusinessIndustry & industrial studiesManufacturing industriesArmaments industriesBusinessIndustry & industrial studiesPrimary industriesFisheries & related industriesBusinessIndustry & industrial studiesPrimary industriesForestry & related industriesBusinessIndustry & industrial studiesPrimary industriesMining industryBusinessIndustry & industrial studiesService industriesSport & leisure industriesSport & HobbiesSports & outdoor recreationHurlingSport & HobbiesSports & outdoor recreationNetballSport & HobbiesSports & outdoor recreationSporting events, tours & organisationsSporting venuesSport & HobbiesSports & outdoor recreationSporting events, tours & organisationsSports governing bodiesSport & HobbiesSports & outdoor recreationSporting events, tours & organisationsSports teams & clubs Publisher: Taylor & Francis Ltd Publication Date: 20/08/2008 ISBN-13: 9780415453295  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

Alain Ferrand is Professor of Marketing at the University of Poitiers, Director of the Business and Research Centre (CEREGE), Director of the Masters in Sport Organisations Management conducted in French, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome (Italian Olympic Committee - CONI Servizi). Scott McCarthy has been Chief Executive of the British Judo Association since 2002. Before that he was Chief Executive of the Irish Basketball Association and spent ten years as a Foreign Service Officer for the United States Department of State.

More books by Alain Ferrand

More books by Scott McCarthy

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

International Regimes in China:...
(Paperback)
Gianluca Ferraro
 
 
£36.99
 
Beyond the Tragedy in Global Fisheries
(Paperback)
D. G. Webster
 
 
£24.95
 
Private Oceans: The Enclosure and...
(Paperback)
Fiona McCormack
 
 
£24.99
 
Native American Whalemen and the...
(Paperback)
Nancy Shoemaker
 
 
£29.95
 
Latest Blog
#FoylesFive: Foreign Languages Part Two
13/12/2017

Our knowledgeable Languages Department have put together a great selection of books, to help share the magic of reading in every language. Here are their Dutch, Russian and Polish selections.

#FoylesFive: The Last Jedi
12/12/2017

As Star Wars: The Last Jedi drops out of hyperspace and into a cinema near you, Matt from our Web Team gives us his selection of the best Last Jedi books.

#FoylesFive: Foreign Languages Part One
08/12/2017

Our knowledgeable and fabulous Languages Department have put together a great selection of books, to help share the magic of reading in every language. First up we have books in Italian, Portugese and Swedish.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd