Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Marketing to the Mind: Right Brain Strategies for Advertising and Marketing
Foyalty 233

Marketing to the Mind: Right Brain Strategies for Advertising and Marketing (Hardback)

Usually despatched within 2 weeks.


Very few books deal with the unconscious mind-the right side of the brain-and how advertising affects and directs it. This one does exactly that. Psychologist Maddock and his co-author Fulton give the readers a clear understanding of how the mind works, based on up-to-date research, and a new way to understand human motivation and behavior. Drawing unqiuely from medicine, clinical psychology, and the practice of marketing, they combine insights and principles that will provide advertisers with almost a blueprint for executing creative strategies and developing marketing plans with a better chance of success. In so doing the authors make clear that marketing to the mind is a diagnostic technique, a way to quickly and inexpensively analyze consumer resistance. With concepts, theories, and research clearly laid out, the authors show how the technique can be applied to a variety of products and services. A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too. Maddock and Fulton introduce a third dimension to marketing and a completely new marketing theory based totally upon unconscious motivation.

Most marketing theory deals with conscious, rational motivators while the unconscious motivators are overlooked or ignored. Marketers often complain that they cannot get beyond consumers' rationalizations. The authors correct this by looking at the right side of the brain-the side of the brain that, according to latest empirical research, has been shown to be heavily involved in the mediation of emotion. Marketing to the Mind introduces a new hierarchy of consumer motives, then shows how they tie into product benefits, how they cause consumers to act, and then how marketers can address them. They validate their approach to the unconscious by offering a unique right brain market research technique, and show how it is applied to various consumer activities, such as casinos, food service, cosmetics, fashions, health care-and even to the question: Why do people still visit Elvis and Graceland? (That chapter alone will provide marketers with unusually useful information). Clearly written, authoritative, and simply fascinating reading, Marketing to the Mind will prove to be of special value to all those involved in the creation, development, and selling of goods and services.

BusinessBusiness & managementSales & marketingPhilosophy, Psychology & Social SciencesPsychologyPhysiological & neuro-psychology, biopsychologyPhilosophy, Psychology & Social SciencesPsychologyPsychological theory & schools of thoughtBehavioural theory & Behaviourism Publisher: ABC-CLIO Publication Date: 09/09/1996 ISBN-13: 9781567200317  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

RICHARD C. MADDOCK is a psychologist licensed in Tennessee and Arkansas. He is in private practice, and is also the President of Tel Video Productions, Inc. in Memphis. He holds a Diplomate in Psychology (Administrative), is a member of the American Psychological Association, and is listed in the National Register of Health Service Providers in psychology. He has carried out over 25 years of research in psyhology, with over 40 professional publications and papers. With coauthor, Richard Fulton, he has produced a number of workbook-video presentations, one of which, The Silent Side of Communications, is published by American Video, Inc. He has also been an adjunct professor at Arkansas State University and regularly conducts lectures and workshops for businesses and universities on the principles and practices of Marketing to the Mind.RICHARD L. FULTON is president of a division of a 1.5 billion dollar printing and digital services corporation, headquartered in New York City. He is also Vice-President of Tel Video Productions, Inc. in Memphis. He has held several senior management positions in industry and owned his own private consulting firm, and maintains membership in the American Society for Personnel Administrators. His previous publications include articles on organizational change, and he has co-published several management training modules with Dr. Maddock.

More books by Richard L. Fulton

More books by Richard C. Maddock

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

B.F. Skinner - A Reappraisal
Marc N. Richelle
Analysis and Integration of ...
Michael D. Zeiler; Travis Thompson
Beyond Behaviorism
Vicki L. Lee
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close