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Marketing Tourism Products: Concepts, Issues, Cases

Marketing Tourism Products: Concepts, Issues, Cases (Paperback)

£54.99
Printed to order. Despatched in 2-3 weeks.
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Synopsis

This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.

BusinessBusiness & managementSales & marketingBusinessIndustry & industrial studiesService industriesTourism industry Publisher: Cengage Learning EMEA Publication Date: 15/08/1996 ISBN-13: 9781861523020  Details: Type: Paperback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

Tony Seaton is Director of the Scottish Tourism Research Unit, and lectures at the Scottish Hotel School, University of Strathclyde, UK. Marion Bennett is lecturer in tourism at the University of Surrey, UK.

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Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

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