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Marketing Trends For Organic Food In The 21st Century

Marketing Trends For Organic Food In The 21st Century (Hardback)

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The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.

BusinessBusiness & managementSales & marketingBusinessIndustry & industrial studiesManufacturing industriesFood manufacturing & related industriesTechnicalIndustrial chemistry & manufacturing technologiesTechnicalIndustrial chemistry & manufacturing technologiesIndustrial chemistryFood & beverage technology Publisher: World Scientific Publishing Co Pte Ltd Publication Date: 25/03/2004 ISBN-13: 9789812387684  Details: Type: Hardback Format: Books
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