Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Marketing Your Service Business

Marketing Your Service Business (Hardback)

£24.99
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

Services and Service Products are by their nature different from Goods - and require a different marketing approach. Compared to Goods, Services are more intangible, performance-oriented, closely tied to people and relationships. The author builds on his previous book Mastering marketing to examine the key differences between the marketing of products based on goods versus those which are based on services- or which use services to gain a competitive advantage. The book uses current real life examples to illustrate the ideas discussed - in practice. Icons are used throughout - Key concepts, Key questions, Key learning points, Action check lists. Each chapter ends with an exercise to help readers apply the content to their own business. The book ends with a sample workbook for use in training staff in Customer Service.

BusinessBusiness & managementSales & marketingBusinessEconomicsEconomics of industrial organisationBusinessIndustry & industrial studiesService industries Publisher: Thorogood Publication Date: 24/11/2005 ISBN-13: 9781854183118  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Ian Ruskin-Brown is a highly experienced consultant with an international client list. From 1984 to 1998 he was Course Director for the Chartered Institute of Marketing's courses on Marketing in the Service Sector. He currently runs the Marketing your Services course for Management Centre Europe.

More books by Ian Ruskin-Brown

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Exclusionary Practices: The Economics...
(Paperback)
Chiara Fumagalli; Massimo Motta;...
 
 
£39.99
 
Regional Development in Australia:...
(Paperback)
Robyn Eversole
 
 
£36.99
 
Port Economics
(Paperback)
Wayne K. Talley
 
 
£49.99
 
Doomed Firms: An Econometric Analysis...
(Hardback)
P.J. Cybinski
 
 
£90.00
 
Latest Blog
Jealousy, Rivalry, Insecurity, Frustration... Non Pratt Explores the World of Female Teenage Friendships
16/01/2018

Non explores friendship in YA novels and especially those that depict the imperfect middle ground.

#FoylesFive: Pre-orders
15/01/2018

Matt from our Web Team jumps into the future and brings back some reading recommends for 2018.

Emily Koch Introduces Some of Fiction's Most Memorable Narrators
10/01/2018

Exclusively for Foyles, Emily introduces some of her favourite and most memorable first person narrators.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd