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Mass Customization: Engineering and Managing Global Operations
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Mass Customization: Engineering and Managing Global Operations (Paperback)

£149.99
Printed to order. Despatched in 2-3 weeks.
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Synopsis

Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood.



Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today's international operations context. The chapters cover MC in the context of global industrial economics and operations. Moreover, the book discusses MC topics that are relevant to the manufacturing and service sectors, such as:

* product platforms;

* learning curve modeling;

* additive manufacturing; and

* service customization.



Case studies in manufacturing (e.g., apparel and transportation) and services (e.g., banking and virtual worlds) are also included.



Mass Customization: Engineering and Managing Global Operations is a valuable text for mass customization researchers and practitioners. Researchers will find a selection of chapters prepared by internationally renowned authors, comprising most of their recent research in MC. Engineering professionals will be drawn by the vivid discussion of operational aspects and methods of MC, as well as by the selection of cases illustrating their practical application.

BusinessBusiness & managementOperational researchBusinessEconomicsEconomics of industrial organisationTechnicalEngineering & General TechnologyEngineering: generalTechnicalIndustrial chemistry & manufacturing technologiesTechnicalMechanical engineering & materialsEngineering skills & tradesTool making Publisher: Springer London Ltd Publication Date: 23/08/2016 ISBN-13: 9781447171423  Details: Type: Paperback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

Flavio S. Fogliatto is Professor of Engineering in the Industrial and Transportation Engineering Department of the Federal University of Rio Grande do Sul, Porto Alegre, Brazil. Giovani J.C. da Silveira is an associate professor in the Haskayne School of Business at the University of Calgary, Calgary, Canada.

More books by Flavio S. Fogliatto

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