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Mass Customization: The New Frontier in Business Competition

Mass Customization: The New Frontier in Business Competition (Paperback)

£11.99
Unavailable. Replaced by new version by new supplier.
Unavailable

Synopsis

"Mass Customization" - the trailblazing book that showed companies how to mass-produce and individually customize their products and services - is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & people Publisher: Harvard Business Review Press Publication Date: 01/01/1999 ISBN-13: 9780875849461  Details: Type: Paperback Format: Books
Availability: Unavailable. Replaced by new version by new supplier.  

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Location 1st Book Each additional book Average Delivery Time
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UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
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