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Mastering the Globalization of Business
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Mastering the Globalization of Business (Paperback)

£25.99
Usually despatched within 2 weeks.

Synopsis

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

BusinessIndustry & industrial studiesPhilosophy, Psychology & Social SciencesSocial issues & processesGlobalization Publisher: Palgrave USA Publication Date: 18/05/2004 ISBN-13: 9781403921499  Details: Type: Paperback Format: Books
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ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.

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Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

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