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Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity

Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity (Paperback)

£45.22
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Synopsis

Maximizing Your Marketing Efforts is an authoritative, insiders perspective on ensuring optimal efficiency for your marketing department. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for making the most of marketing while overcoming budget constraints brought on by a down economy. Driven by the demand to increase revenues by positioning your brand as a standout in the marketplace, the authors discuss the importance of constantly evolving the product offering, using the press to your advantage, and evaluating the effectiveness of marketing initiatives. From creating measurable, repeatable results to building an intelligent, innovative team you can trust, these authors outline the steps every marketing leader needs to take to establish a world-class marketing organization in his or her company. Highlighting the importance of allocating resources wisely in these financially troubling times, the authors also demonstrate how to realize high returns with minimal cost by leveraging free publicity, utilizing Internet options like e-mail marketing, and harnessing your teams creativity. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to capitalizing on all the marketing department has to offer.

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All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

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