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Media/Impact: An Introduction to Mass Media

Media/Impact: An Introduction to Mass Media (Paperback)

£31.00
Unavailable. Replaced by new product or edition.
Unavailable

Synopsis

This book begins with an overview of mass communication theory and a discussion of four themes that have shaped the development of the book. Each major media industry is then discussed with a brief history, as well as current developments and practices. The final chapters outline the key media issues and effects important to an understanding of modern mass media.

BusinessIndustry & industrial studiesMedia, information & communication industriesPhilosophy, Psychology & Social SciencesMedia Studies Publisher: Cengage Learning, Inc Publication Date: 01/01/1993 ISBN-13: 9780534201845  Details: Type: Paperback Format: Books
Availability: Unavailable. Replaced by new product or edition.  

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