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Modern Marketing Management

Modern Marketing Management (Paperback)

£32.00
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

The present book attempts to bridge the gap between the theory of marketing and reality. The primary focus is on building a conceptual framework for developing marketing strategies. The book with references to the Indian context, highlights the sweeping economic reforms and their impact on the opening up of Indian markets to foreign companies. Much of the information in the book is received knowledge. The book is the culmination of more than fifteen years of teaching marketing and related subjects to both the postgraduate students of business administration and graduate engineering students.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & people Publisher: Narosa Publishing House Publication Date: 01/01/1999 ISBN-13: 9788173193163  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

M. Govindarajan.: Assistant Professor of Management Department of Mechanical Engineering, Anna University, Chennai, India

More books by Madabusi Govindarajan

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Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
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USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
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