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Moralizing the Corporation: Transnational Activism and Corporate Accountability

Moralizing the Corporation: Transnational Activism and Corporate Accountability (Hardback)

£75.00
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestle, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists. Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.

BusinessBusiness & managementCorporate governance & responsibilities Publisher: Edward Elgar Publishing Ltd Publication Date: 30/07/2010 ISBN-13: 9781848447592  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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Location 1st Book Each additional book Average Delivery Time
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