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Multinationals in India: Managing the Interface of Cultures

Multinationals in India: Managing the Interface of Cultures (Hardback)

£30.00
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Synopsis

The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying cultural practices.



Examining the Indian operations of five multinational organizations from three different cultural zones, this comparative analysis shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.

BusinessBusiness & managementInternational business Publisher: SAGE Publications Inc Publication Date: 10/08/2004 ISBN-13: 9780761932048  Details: Type: Hardback Format: Books
Availability: Unavailable. This title is Out of Print.  

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