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Music, Markets and Consumption

Music, Markets and Consumption (Hardback)

£85.00
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.



There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including:



* The increasing engagement with marketing and consumer studies theory;

* The analysis of music as `product';

* The economics, branding and commercialisation of music globally;

* The impact of technology and evolution of venues on music consumption;

* The consumer- fans and fandom;

* The fast developing international literature.





It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.

BusinessBusiness & managementSales & marketingBusinessIndustry & industrial studiesMedia, information & communication industriesMusic industryMusic & DanceMusic BooksMusic: styles & genresRock & Pop music Publisher: Goodfellow Publishers Limited Publication Date: 31/03/2013 ISBN-13: 9781908999511  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

More books by Daragh O'Reilly

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Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
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USA / Canada Airmail £7.00 £3.00 4-14 Days
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** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

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