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Naked Marketing: How the 4Ps Have Destroyed Business and What to Do Instead
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Naked Marketing: How the 4Ps Have Destroyed Business and What to Do Instead (Paperback)

£14.99
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

For years marketing students and practitioners have slavishly learned and followed the four Ps approach to marketing. It is time to replace this dusty old marketing roadmap with a model that embraces advances in technology, our different attitude to authority, capitalism and consumerism, and the hard reality of organizational survival. This book offers an alternative to the Four Ps, at last. It is the marketing equivalent of "The Emperor's New Clothes", with everything stripped away, and marketing mythologies laid bare; practical guide to marketing in the 21st century.

BusinessBusiness & managementSales & marketing Publisher: Management Books 2000 Ltd Publication Date: 31/03/2010 ISBN-13: 9781852526351  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Sue Nelson is Social Marketing Director at Kindred, a leading integrated communications agency based in London. She has previously been Chief Executive of a social enterprise company, Deputy Chief Executive of a government-funded charity and held Marketing Director roles in a number of international private sector organisations including a leading High Street Bank. She has written extensively in a range of magazines including Marketing magazine and numerous other trade and business titles.

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