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New Consumer Marketing: Managing a Living Demand System

New Consumer Marketing: Managing a Living Demand System (Hardback)

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Synopsis

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessIndustry & industrial studiesDistributive industriesRetail sector Publisher: John Wiley and Sons Ltd Publication Date: 27/06/2003 ISBN-13: 9780470844823  Details: Type: Hardback Format: Books
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Following ten years as a marketing practitioner, Susan earned her PhD in management sciences from Cranfield School of Management where she now specialises in consumer marketing. She founded and directs the New Marketing Research Group, which works together with a consortium of client organizations to understand the impact on marketing of the New Consumer (www.new-marketing.org). She is a frequent keynote speaker at marketing and management conferences and can be contacted at s.l.baker@cranfield.ac.uk.

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Location 1st Book Each additional book Average Delivery Time
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