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New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives

New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives (Hardback)

£126.50
Printed to order. Despatched in 2-3 weeks.
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Synopsis

The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational views on networks are very promising research directions. Starting from this status of research, the current book emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives.

BusinessBusiness & managementEntrepreneurship & business livesBusinessBusiness & managementOrganizational theory & behaviourBusinessBusiness & managementSales & marketingBusinessEconomicsEconomics of industrial organisationBusinessIndustry & industrial studies Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 16/01/2011 ISBN-13: 9783790826142  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

Mika Tuunanen, Research focus: Franchising and Entrepreneurship, Professor at the School of Business and Economics, University of Jyvaskyla, Finland Josef Windsperger, Research focus: Networks and Theory of the Firm, Professor of Organization and Management at the Center of Business Studies, University of Vienna, Austria Gerard Cliquet, Research focus: Marketing, Retailing and Franchising, Professor of Business at the IGR-IAE, Universite de Rennes 1, France George Hendrikse, Research focus: Organization Economics, Cooperatives, Franchising, Professor at the Rotterdam School of Management (RSM), Erasmus University Rotterdam, The Netherlands

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