Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
New Product Forecasting: An Applied Approach

New Product Forecasting: An Applied Approach (Paperback)

£39.99
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementOwnership & organization of enterprisesFranchisesBusinessEconomicsEconomic forecasting Publisher: Taylor & Francis Inc Publication Date: 15/07/2006 ISBN-13: 9780765616104  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

More books by Kenneth B. Kahn

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Growing Weeders Into Leaders:...
(Paperback)
Jeff McManus
 
 
£13.95
 

Currently out of stock

Match The Age To Keep Them Engaged:...
(Paperback)
Deepak Malhotra
 
 
£9.99
 

Currently out of stock

The Emerging Industrial Relations of...
(Hardback)
William Brown; Chang Kai
 
 
£85.00
 

Currently out of stock

The Routledge Companion to ...
(Hardback)
Elaine Harris
 
 
£165.00
 
Latest Blog
Blog - J R Wallis on Monsters as Metaphors
16/08/2017

J R Wallis questions the conventional view of monsters as metaphors for the worries we have about the state of the world around us.

#FoylesFive: Creative Women
14/08/2017

Meg from the Web Team tells us why she loves to learn about creative, dynamic women.

Blog - What are the Books Teachers Never Tire of Teaching?
14/08/2017

The Secret Teacher talks about the books that keep on giving year after year.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd