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New Products Management

New Products Management (Paperback)

£52.99
Unavailable. Replaced by new product or edition.
Unavailable

Synopsis

Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & people Publisher: McGraw-Hill Education - Europe Publication Date: 01/01/2011 ISBN-13: 9780071289238  Details: Type: Paperback Format: Books
Availability: Unavailable. Replaced by new product or edition.  

Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University

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