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OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
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OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion (Paperback)

£9.99
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Synopsis

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore. From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and "noses"), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.

BusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industryPhilosophy, Psychology & Social SciencesEthical issues & debatesEthical issues: censorshipPhilosophy, Psychology & Social SciencesSocial groupsAge groupsAge groups: adolescentsPhilosophy, Psychology & Social SciencesSocial groupsAge groupsAge groups: adultsPhilosophy, Psychology & Social SciencesSocial groupsAge groupsAge groups: childrenPhilosophy, Psychology & Social SciencesSocial groupsSocial groups: clubs & societiesPhilosophy, Psychology & Social SciencesSocial issues & processesConsumerismPhilosophy, Psychology & Social SciencesSocial issues & processesIllness & addiction: social aspectsDrug & substance abuse: social aspectsPhilosophy, Psychology & Social SciencesSocial issues & processesIllness & addiction: social aspectsHIV / AIDS: social aspectsPhilosophy, Psychology & Social SciencesSocial issues & processesPolitical correctnessPhilosophy, Psychology & Social SciencesSocial issues & processesSocial interactionPhilosophy, Psychology & Social SciencesSociologySocial theoryPhilosophy, Psychology & Social SciencesSociologySociology: work & labour Publisher: INGRAM PUBLISHER SERVICES US Publication Date: 02/06/2009 ISBN-13: 9781586487041  Details: Type: Paperback Format: Books
Availability: Unavailable. Replaced by new version by new supplier.  

Lucas Conley, who began his career at The Atlantic Monthly, is a contributing writer for Fast Company. His work has appeared in The Boston Globe and ESPN: The Magazine, among other publications. Obsessive Branding Disorder is his first book. He lives in Santa Fe, New Mexico.

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