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Recommend This!: Delivering Digital Experiences That People Want to Share

Recommend This!: Delivering Digital Experiences That People Want to Share (Hardback)

£20.99
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want or might want when they first visit an online site. Then marketers must use strategies to capture the buyer s attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen.

Today s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn t changed relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.

BusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementSales & marketing Publisher: John Wiley & Sons Inc Publication Date: 10/02/2014 ISBN-13: 9781118836699  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Jason Thibeault (www.jasonthibeault.com) Jason is a reformed serial entrepreneur and college professor turned digital superhero. As a marketing strategist, he helps organizations capitalize on digital technologies to succeed in today s online world. He imagines and builds creative technology solutions that drive today s economy while consorting with CEOs, VCs, and little kids that have aspirations of playing professional hockey. Jason has launched numerous startups using growth hacking strategies, helped public companies pivot business models, and speaks internationally about the impact of digital technologies on business. Follow him on twitter @-jasonthibeault. Kirby Wadsworth (www.kirbywadsworth.com) With over 20 years in executive marketing roles, Kirby has led the transition from traditional outbound to content-driven inbound marketing for both global public companies and private startups. His work has created billions of dollars in new market opportunities, defined a quantifiable model for marketing return on investment, and helped pioneer the role of online communities in providing sustainable competitive advantage. Follow him on twitter @acesage.

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Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

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