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On-line Profits: A Manager's Guide to Electronic Commerce

On-line Profits: A Manager's Guide to Electronic Commerce (Paperback)

£14.99
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Synopsis

Once again, Peter Keen, together with Craig Balance, helps sort the hype from the reality in this practical, easy-to-use glossary. Featuring nearly 150 key terms and concepts-from firewall and Intranets to electronic data interchange and security issues-the guide defines, explains, and gives practical examples of the technologies and processes managers must understand to communicate effectively with their IT departments and high-tech suppliers and to implement winning on-line business strategies. "Peter Keen is the Bill Gates of the philosophy of cyberspace. If you don't read this book, you won't know what will happen."--Arthur R. Taylor, President, Muhlenberg College, Former President of CBS, Inc., Founder of the A&E Network

BusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementManagement & management techniquesComputing & ITComputer scienceComputing & ITDigital lifestyleInternet guides & online services Publisher: Harvard Business Review Press Publication Date: 30/09/1997 ISBN-13: 9780875848211  Details: Type: Paperback Format: Books
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