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Organizational Marketing

Organizational Marketing (Paperback)

£75.99
Currently unavailable. Foyles can order for despatch to customer when the publisher is re-supplied on 12/06/1999.
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Synopsis

Organizational Marketing is a diverse and complex field embracing all forms of exchange relationships between organizations, as opposed to marketing between organizations and consumers. Obviously, there are many differences between industrial and consumer markets, with important implications for the theory and practice of marketing. However, many of the concerns of organizational marketing overlap increasingly, not only with issues in consumer marketing but also with the concerns of other management functions, such as production management. .

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementOrganizational theory & behaviour Publisher: Cengage Learning EMEA Publication Date: 13/05/1999 ISBN-13: 9781861524805  Details: Type: Paperback Format: Books
Availability: Currently unavailable. Foyles can order for despatch to customer when the publisher is re-supplied on 12/06/1999.  

Dominic Wilson lectures in Marketing and Strategy at UMIST. In this book he draws on his previous experience in the public and private sectors in the UK and Australia, and on his extensive research conducted over the last twelve years with colleagues from the Manchester School of Management at UMIST.

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