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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Paperback)

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Synopsis

This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.

BusinessIndustry & industrial studiesManufacturing industriesBusinessIndustry & industrial studiesService industriesSport & leisure industriesHistory & PoliticsHistory: specific events & topics Publisher: Meyer & Meyer Publication Date: 07/02/2008 ISBN-13: 9781841262345  Details: Type: Paperback Format: Books
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Geoff Hollister worked for the Nike company for 33 years, before his retirement in 2001, where he not only designed a number of products but also became one of the company's most respected historians.

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Location 1st Book Each additional book Average Delivery Time
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