Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Principles and Practice of Marketing

Principles and Practice of Marketing (Books & other media combined)

£49.99
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. Free Vital Source Digital Textbook included in this package Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding. And that's not all.

Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.

BusinessBusiness & managementSales & marketing Publisher: McGraw-Hill Education - Europe Publication Date: 01/12/2006 ISBN-13: 9780077122270  Details: Type: Books & other media combined Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

David Jobber is Professor of Marketing at the University of Bradford Business School.

More books by David Jobber

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Fool Willing: The Secret Power of ...
(Paperback)
Kathy Oppegard
 
 
£9.95
 

Currently out of stock

Outside Insight: Navigating a World...
(Hardback)
Jorn Lyseggen
 
 
£20.00
 
Creative Arts Marketing
(Paperback)
Brian Whitehead; Terry O'Sullivan;...
 
 
£32.99
 
Doing Corporate Business in Russia:...
(Paperback)
Anna S. Vlasova; Natalia M. Udalova
 
 
£34.99
 
Latest Blog
#FoylesFive: Picture Books for Black History Month
20/10/2017

Our Birmingham shop is celebrating Black History Month with an array of new and exciting picture books for children.

Caroline Taggart on Why Punctuation Can be Surprisingly Exciting
18/10/2017

Caroline Taggart explains the versatility of punctuation.

Under the Knife: Recreating the Grimy World of Victorian Surgery
17/10/2017

Lindsey describes how she made the trailer for her debut The Butchering Art in order to see how the sights, sounds, and smells of this gruesome period in medical history would translate onto the screen.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd