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Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work

Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work (Paperback)

£24.99
Unavailable. No reason given.
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Synopsis

The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital channels including web-based and mobile-based promotions. Packed with practical examples to aid learning the 60+ case studies covered analyse promotions from brands such as Sainsbury's; Sellotape; Discovery Foods; Listerine; Haagen-Dazs; Natwest; BT; Shell; Diageo; Cadbury's and Kleenex. Topics covered include: the purpose of promotional marketing; what promotional marketing can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; and evaluating your promotion.

BusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesDistributive industriesRetail sector Publisher: Kogan Page Ltd Publication Date: 03/09/2014 ISBN-13: 9780749472467  Details: Type: Paperback Format: Books
Availability: Unavailable. No reason given.  

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

More books by Roddy Mullin

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Location 1st Book Each additional book Average Delivery Time
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