Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Psychological Foundations of Marketing: The Keys to Consumer Behavior
Foyalty 318

Psychological Foundations of Marketing: The Keys to Consumer Behavior (Hardback)

£105.00
Usually despatched within 2 weeks.

Synopsis

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.





The book provides comprehensive coverage of:











Motivation: the human needs at the root of many consumer behaviors and marketing decisions.







Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape.







Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.







Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans.







Social behavior: the powerful role of social influence on consumption.









Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

BusinessBusiness & managementSales & marketingMarket researchPhilosophy, Psychology & Social SciencesPsychologyOccupational & industrial psychologyPhilosophy, Psychology & Social SciencesPsychologySocial, group or collective psychology Publisher: Taylor & Francis Ltd Publication Date: 09/01/2018 ISBN-13: 9781138219144  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

Allan J. Kimmel is a retired Professor of Marketing at ESCP Europe in Paris, France and served as a visiting professor at Universite Paris IX-Dauphine (Paris) and ESSEC Business School (Paris), and visiting lecturer at TEC de Monterrey (Mexico), Universidad de San Andres (Buenos Aires, Argentina), Turku School of Economics (Finland), and the University of Vaasa (Finland). His research and writing interests focus on consumer behavior, marketing and research ethics, deception, commercial rumors, connected marketing, and word of mouth.

More books by Allan J. Kimmel

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Marketing Wisdom
(Hardback)
Kartikeya Kompella
 
 
£54.99
 
Digital Influence: Unleash the Power...
(Hardback)
Joel Backaler; Peter Shankman
 
 
£22.99
 
The Gen Z Frequency: How Brands Tune...
(Paperback)
Gregg L. Witt; Derek E. Baird
 
 
£19.99
 
The Routledge Companion to Digital...
(Paperback)
Russell W. Belk; Rosa Llamas
 
 
£39.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close