Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Public Relations: A Practical Approach
Foyalty 151

Public Relations: A Practical Approach (Paperback)

£49.99
Currently unavailable to order online.
Email me when back in stock

Synopsis

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives





Illustrates new examples, case studies, quotations, and current trends from established practices in Ireland





Introduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each area





Delivers a balanced presentation between practical advice and current practice





Introduces both Irish and international best practices





Written for students taking the following courses: Diploma in Public Relations (Public Relations Institute of Ireland) Introduction to Public Relations (Irish Academy of Public Relations) Distance Learning Programmes (Irish Academy of Public Relations)





Also suitable for students studying PR as part of a Communications or Marketing course at third level





Includes sample PR projects and suggested approaches to answering past papers both for the Introduction to PR and the Diploma course

BusinessBusiness & managementSales & marketingPublic relations Publisher: Gill Publication Date: 21/08/2007 ISBN-13: 9780717142088  Details: Type: Paperback Format: Books
Availability: Currently unavailable to order online.  

Ellen Gunning, MA, MIAPR, MPRII, NUJ, is the founder-director of the Irish Academy of Public Relations, the largest provider of PR education in Ireland. She has 25 years' experience as a PR practitioner and lecturer. She was also PRI National Examiner. She is a member of the Public Relations Institute of Ireland (PRII), National Union of Journalists (NUJ), European Federation of Public Relations Practitioners (CERP) and International Public Relations Association (IPRA).

More books by Ellen Gunning

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Public Interest Communication:...
(Hardback)
Jane Johnston; Magda Pieczka
 
 
£115.00
 
The PR Agency Handbook
(Paperback)
Regina M. Luttrell; Luke W. Capizzo
 
 
£40.99
 
Don't Be Such a Scientist, Second...
(Paperback)
Randy Olson
 
 
£14.99
 
Cases in Public Relations Management:...
(Paperback)
Patricia Swann
 
 
£32.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close