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Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!

Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! (Paperback)

£14.99
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Synopsis

Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.

BusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementSales & marketingPublic relationsComputing & ITDigital lifestyleInternet guides & online services Publisher: Amacom Publication Date: 01/07/2002 ISBN-13: 9780814471524  Details: Type: Paperback Format: Books
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Shel Holtz is principal of Holtz Communication & Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts.

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