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Qualitative Research in Digital Environments: A Research Toolkit

Qualitative Research in Digital Environments: A Research Toolkit (Paperback)

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Synopsis

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. This "Digital Ethnography" is unlike commonly used traditional methodological strategies, which are "retrofitted" to digital spaces. Instead, this book offers researchers a set of "digitally native" tools that are designed for virtual communities. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of hipsterism, this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

BusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementSales & marketingMarket researchReference & ResearchResearch & information: generalResearch methods: general Publisher: Taylor & Francis Ltd Publication Date: 12/12/2016 ISBN-13: 9781138188693  Details: Type: Paperback Format: Books
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Alessandro Caliandro is a Researcher in Sociology at the Faculty of Political Sciences at the University of Milan, Italy. Alessandro Gandini is a Lecturer in Public Relations and Media at Middlesex University, UK.

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