Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Qualitats- Und Kommunikationspolitik Angesichts Von Produktrisiken

Qualitats- Und Kommunikationspolitik Angesichts Von Produktrisiken (Paperback)

£41.99
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

Die Arbeit untersucht die Merkmale einer optimalen Qualitats- und Kommunikationspolitik bei gefahrlichen Gutern vor dem Hintergrund des Produkthaftungsrechts. Es wird ein kontrolltheoretisches Entscheidungsmodell konzipiert, bei dem der Hersteller uber die eingebaute Produktsicherheit und die Ausgaben fur Sicherheitskommunikation zu entscheiden hat. Die Sicherheitserwartungen der Konsumenten, die deren Verhalten im Umgang mit gefahrlichen Gutern steuern, verandern sich durch die vom Hersteller gewahlte Politik sowie durch interpersonelle Kommunikation uber eingetretene Schaden. Die durchschnittliche Sicherheitserwartung der Konsumenten im Markt wird als Reputation des Herstellers angesehen. Sie bestimmt das zu erwartende Absatzvolumen sowie in Interpretation der rechtlichen Regelungen zur Produkthaftung auch die zu erwartenden Haftungskosten des Herstellers. Ziel der Arbeit ist die Ableitung qualitativer Aussagen zur zeitlichen Struktur der optimalen Politik.

BusinessBusiness & managementSales & marketing Publisher: Physica-Verlag GmbH & Co Publication Date: 19/08/1993 ISBN-13: 9783790807103  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

More books by Bernd Hempelmann

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Brand Management: Co-creating...
(Paperback)
Michael B. Beverland
 
 
£43.99
 
Brand the Change: The Branding Guide...
(Paperback)
Anne Miltenburg
 
 
£28.00
 
Design. Think. Make. Break. Repeat: A...
(Paperback)
Martin Tomitsch; Cara Wrigley;...
 
 
£28.00
 
The Impact Formula: Powerful ...
(Paperback)
Oliver Medill
 
 
£14.99
 
Latest Blog
The Mexican--US Border: Where the Imagination Flourishes…
19/01/2018

Tim Baker reflects on the literary impact of the Mexican-US border and lists some of his favourite novels set in this notorious region.

Johann Hari Takes Issue with the Concept of Self-Help
18/01/2018

Johann Hari explains why, in order to feel better, we must stop being 'you', in favour of being 'us', being 'we', becoming part of the group.

Jealousy, Rivalry, Insecurity, Frustration... Non Pratt Explores the World of Female Teenage Friendships
16/01/2018

Non explores friendship in YA novels and especially those that depict the imperfect middle ground.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd