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Qualitats- Und Kommunikationspolitik Angesichts Von Produktrisiken

Qualitats- Und Kommunikationspolitik Angesichts Von Produktrisiken (Paperback)

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Die Arbeit untersucht die Merkmale einer optimalen Qualitats- und Kommunikationspolitik bei gefahrlichen Gutern vor dem Hintergrund des Produkthaftungsrechts. Es wird ein kontrolltheoretisches Entscheidungsmodell konzipiert, bei dem der Hersteller uber die eingebaute Produktsicherheit und die Ausgaben fur Sicherheitskommunikation zu entscheiden hat. Die Sicherheitserwartungen der Konsumenten, die deren Verhalten im Umgang mit gefahrlichen Gutern steuern, verandern sich durch die vom Hersteller gewahlte Politik sowie durch interpersonelle Kommunikation uber eingetretene Schaden. Die durchschnittliche Sicherheitserwartung der Konsumenten im Markt wird als Reputation des Herstellers angesehen. Sie bestimmt das zu erwartende Absatzvolumen sowie in Interpretation der rechtlichen Regelungen zur Produkthaftung auch die zu erwartenden Haftungskosten des Herstellers. Ziel der Arbeit ist die Ableitung qualitativer Aussagen zur zeitlichen Struktur der optimalen Politik.

BusinessBusiness & managementSales & marketing Publisher: Physica-Verlag GmbH & Co Publication Date: 19/08/1993 ISBN-13: 9783790807103  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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