Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality
Foyalty 333

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (Hardback)

Despatched in 2 business days.


During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

BusinessBusiness & managementSales & marketingPhilosophy, Psychology & Social SciencesReligion & BeliefsOther Religions, Cults and alternatives to religionReligious institutions & organizations Publisher: Taylor & Francis Ltd Publication Date: 28/12/2013 ISBN-13: 9781409467557  Details: Type: Hardback Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

Jean-Claude Usunier is professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behavior, cultural and linguistic aspects of international marketing, with a special interest in commoditization processes in international trade. He serves on the editorial board of several international business and marketing journals. His recent research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal of International Marketing, International Journal of Electronic Commerce, Journal of Business Communication, and European Journal of Marketing. His books include International and Cross-Cultural management Research (Sage, 1998), International Business Negotiations (Elsevier, 2003), AIDS and Business (Routledge, 2009), and Marketing Across Cultures (Pearson, 2009). JArg Stolz is Professor of Sociology of Religion at the University of Lausanne. His research focuses on the explanation of secularization, the competition between the religious and the secular, evangelicalism, stereotypes, and religious pluralism with the theory of social mechanisms (analytical sociology). Concerning methods, he is especially interested in mixed methods research. He is president-elect of the International Society for the Sociology of Religion. He is the author of Soziologie der Fremdenfeindlichkeit: Theoretische und empirische Analysen and L'avenir des Reformes: Les Eglises face aux changements sociaux (with Edmee Ballif), and has edited the book Salvation goods and religious markets: Theory and Applications. He has published in various international journals such as the British Journal of Sociology, Sociology of Religion, or Review of Religious Research.

More books by Jean-Claude Usunier

More books by Joerg Stolz

More books by Rebecca Catto

More books by Linda Woodhead

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Inspiration for Innovation: 101...
Gijs Wulfen
Sales Leadership: The Essential...
Keith Rosen
User-Generated Content and the Law
Andrew P. Sparrow
Marketing and Globalization
Aurelia Durand
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close