Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Running Lean: Iterate from Plan A to a Plan That Works

Running Lean: Iterate from Plan A to a Plan That Works (Paperback)

£19.99
Despatched in 2 business days.
£19.99
Click & Collect
In stock in 1 or more stores.
£19.99
Same Day Delivery
Check available postcodes.

W1, WC1, WC2, EC1, EC2

Not available after 11:59 GMT
Order now for Free delivery in the UK or choose Express Delivery to receive in 2 business days.
More on delivery...

Synopsis

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste - whether it's time, money, effort, or all of the above - and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog http://www.ashmaurya.com and turned into a book: Running Lean. Ash resides in Austin, Texas, with his wife, two children and two dogs.

More books by Ash Maurya

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Business Process Management: ...
(Paperback)
John Jeston
 
 
£39.99
 
Effecting a Quality Change
(Hardback)
S W Field
 
 
£145.00
 
Bowtie Methodology: A Guide for...
(Paperback)
Sasho Andonov
 
 
£92.00
 
Latest Blog
The Mexican--US Border: Where the Imagination Flourishes…
19/01/2018

Tim Baker reflects on the literary impact of the Mexican-US border and lists some of his favourite novels set in this notorious region.

Johann Hari Takes Issue with the Concept of Self-Help
18/01/2018

Johann Hari explains why, in order to feel better, we must stop being 'you', in favour of being 'us', being 'we', becoming part of the group.

Jealousy, Rivalry, Insecurity, Frustration... Non Pratt Explores the World of Female Teenage Friendships
16/01/2018

Non explores friendship in YA novels and especially those that depict the imperfect middle ground.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd