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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom (Paperback)

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Synopsis

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.



Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementEntrepreneurship & business livesBusinessBusiness & managementInternational business Publisher: Pan Macmillan Publication Date: 21/09/2017 ISBN-13: 9781509874743  Details: Type: Paperback Format: Books
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From 2000-2008, Porter Erisman worked as a Vice-President at Alibaba Group, joining the company just as it moved out of founder Jack Ma's apartment. He is the international bestselling author of Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business. An expert on e-commerce in emerging markets, he has consulted in Africa, Asia and Latin America and has spoken at high profile industry events in over 30 countries.

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Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
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