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Small Business Management
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Small Business Management (Paperback)
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Product Synopsis

Informally written, with a practice-oriented approach, this text presents the techniques and methods used in the day-to-day management of a small business. Organized by functional areas, e.g. marketing, finance etc., the text introduces readers to conceptual material through the many examples and applications of the small business operation. Updated significantly to reflect the many changes in today's business environment, this edition has expanded or added coverage of the business plan, microcomputers in small business, international marketing, women entrepreneurs, and telemarketing. Also, a section entitled Entrepreneurial Business Planning Guide gives valuable advice for entrepreneurs.

Business >> Business & management >> Management & management techniquesBusiness >> Business & management >> Ownership & organization of enterprises >> Small businesses & self-employed Publisher: John Wiley and Sons Ltd Publication Date: 16/01/1990 ISBN-13: 9780471500711  Details: Type: Paperback Format: Books
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